Volkov – Luxury Tailoring for Dancers
The client, Tatyana Volkova, wanted a modern and luxurious brand identity for her bespoke dancewear and tailored suits. The goal was to create a refined, minimalist logo that conveys precision, elegance, and movement while maintaining a high-end aesthetic.
To achieve this, I designed a sophisticated sans-serif logo, reflecting modern luxury and clean aesthetics. The two vertical needles were incorporated to symbolize balance, craftsmanship, and motion — representing both the art of tailoring and two dancers in harmony. This design effectively bridges fashion and dance, creating a timeless and iconic identity that reinforces Volkov’s position as a leader in luxury dance couture.
The decision to use only the surname “Volkov” in the logo was intentional. Short, sharp, and internationally pronounceable, Volkov carries strength in both sound and visual form. Its clean phonetics and bold letterforms (V, L, K) make it ideal for a luxury brand — elegant yet confident. Much like established fashion houses, a single surname enhances memorability and projects timeless sophistication. In this case, Volkov stands on its own — a name that feels precise, artistic, and built for legacy.
